Customer Database Management

Turning data into useful information is critical
to Sales & Marketing Effectiveness

Integrated Access can help you consolidate and organize your customer data and eliminate the headaches associated with all those spreadsheets, printouts and customer lists from different sources utilizing the following technologies and processes:

List Management

The iac List Management System leverages the benefits of multiple list sources

• iac lists – with over 300,000 accounts in our database we can often provide more accurate and relevant customer information, including ‘decision maker’ contact information, than many of the well-known list providers
• Existing customer / prospect lists – many times customer data resides in multiple systems and needs to be consolidated into one repository of customer information
• 3rd party purchased lists – which arrive in a variety of formats with data conflicts that need to be resolved as they are entered into the customer database

Data Quality Indexing System

Data Quality Indexing System identifies both “dupes” and “near-dupes” and will merge and purge those pesky and expensive duplicate records.

Data Clean-up Process

Data Clean-up Process ensures B2B lists are cleansed for accuracy and completeness, including names, addresses, phone numbers, and email addresses as a regular part of the direct marketing / telecontact activity and where the specifiers and decision makers for each client’s specific product or service are identified and verified.

With the data organized, Integrated Access turns customer data into useful customer and market information by performing pre- and post-program analysis:

Segment and Customer Profiling

Segment and Customer Profiling can be performed “pre-program” to better understand  market dynamics and refine target customer lists

Campaign Analytics

Campaign Analytics are provided “post-program” to assess the results and provide market insights that improve the effectiveness of future activities