Market Access Model Strategy Development
Integrated Access advocates a broad model, integrating alternative resources and technologies to augment existing methods and create more customer ‘touches’ at a lower cost per ‘touch’
Our typical engagement involves a ‘quick diagnostic’ to examine the existing market access model and then a ‘roll up the sleeves’ strategy session with business leadership to report findings, present opportunities and develop recommendations for improvement.
Existing market access models often rely heavily on traditional sales and marketing resources and tactics to achieve growth.
Typical issues:
- "Only 20% of sales time is with customers..."
- "Sales & Marketing aren't well integrated..."
- "Sales cycle is too long and expensive..."
- "Customer attrition rate is too high..."
The focus is on solutions not analysis. We want to help you move to implementation as quickly as possible. We want to be a part of the solution, providing services that enable you to achieve your growth faster, better, and more cost effectively than you can do internally.
Client Focus
Our work frequently bridges across the following areas:
- Sales and Marketing Effectiveness
- Reward and Recognition Systems
- Capability Building
- Management Tools / CRM
- Performance Measurement & Audit


